Ep 033 Roman Rackwitz talks about the importance of intrinsic motivation and rewards in gamification

Listen to this episode on your phone! Roman Rackwitz is the founder of Engaginglab GmbH, Europe’s first Gamification Agency in 2009. Winner of the first international Gamification Challenge, done by Mashable and SETI in 2011. He teaches Gamification for HR and Marketing at Universities in Germany and Switzerland. In 2017 he also founded a Social Media Agency that uses the knowledge and experience from Engaginglab to help its customers targeting Continue Reading →

Ep 032 with Pete Jenkins and the 7 step gamification process

Listen to this episode on your phone! Pete Jenkins is an international speaker, adviser and trainer in Gamification. Pete took the number one spot on the “Gamification Gurus Power 100” in February 2016. Pete founded his company GAMIFICATION+ LTD and has since advised and trained companies of all sizes, both in the UK and internationally, on the use of gamification. He is also Chair of GamFed (the International Gamification Confederation), Continue Reading →

Ep 031 Michael Sutton talks about the use of gamification even when it didn’t exist

Listen to this episode on your phone! Michael has built his reputation as a Game-Based Learning Innovator, Architect, and Edupreneur. His current applied research and consulting focuses upon architecting and delivering immersive environments using serious games, workshops, and simulations. The initiatives leverage earning experiences by transforming key performance and quality indicators into increased learner satisfaction and institutional effectiveness. He has established an exceptional record of success in educational program delivery, Continue Reading →

Ep 030 Understanding your objectives and players in gamification with Andrzej Marczewski

Listen to this episode on your phone! Andrzej Marczweski is a Gamification Solution Designer and Consultant at Motivait. He is a recognized expert in gamification, especially on the topic of gamification mechanics and user types. In 2015 he published Even Ninja Monkeys Like to Play. In his spare time, Andrzej enjoys spending time with his family, playing guitar and video games. Depending on how far we want to go into Continue Reading →

Ep 026 David Mullich 3 decades of game design experience now for gamification

 Listen to this episode on your phone! David Mullich has been designing entertainment and educational products for such companies as Activision, Age of Learning, Disney, Edu-Ware Services, Encyclopedia Britannica, Mattel, and the Spin Master toy company for over three decades. In recent years, he has focused on applying game design techniques to academia and business. David has served as an industry mentor at the USC GamePipe Lab, co-created the Continue Reading →

Ep 025 Karl Kapp and how gamification includes involving students in your job

 Listen to this episode on your phone! Karl is the assistant director and a faculty member at Bloomsburg University’s Institute for Interactive Technologies (IIT), where he teaches courses like Managing Multimedia Projects, Applying Theories of Learning for Interactive Technologies, E-Learning Concepts and Techniques and Learning in 3D. He believes teaching/education/learning is an interactive exchange between students and the instructor that can take place both within and outside of the classroom or online environment. Continue Reading →

Ep 024 Dr. Zac Fitz-Walter, deep into mobile gamification apps

Listen to this episode on your phone! Dr. Zac Fitz-Walter is a gamification designer who uses game design techniques and principles to help make tasks more engaging and motivating. He’s applied gamification to many different areas including training, education, health, wellbeing, business and HR. Zac leveled up his education in 2015 with a Ph.D. in designing effective gamification for mobile applications. He has taught a range of university subjects over Continue Reading →

Ep 023 Michael Wu on how to use data for better gamification

Listen to this episode on your phone! Dr. Michael Wu is a passionate data scientist, thought leader, and strategist. He has served as the Chief Scientist at Lithium over the past decade, where he focuses on developing predictive and prescriptive algorithms to extract insights from social big data. His research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him the recognition as an Influential Leader by Continue Reading →

Ep 022 Horst Streck talks about the importance of empathy for gamification

Listen to this episode on your phone! After changing his student life for a working career, Horst Streck worked as an information expert within the Amsterdam local authorities for over 15 years. In 2001 Horst Streck founded I Sioux Media Productions with two partners. In 2002 the company made its first step as a game developer. In 2007 the company entered the casual games arena, with the brand Youdagames. Youdagames Continue Reading →

Ep 021 When the hero’s journey meets the collective journey in gamification with Jeff Gomez

Listen to this episode on your phone! CEO, Starlight Runner Entertainment Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns. As a producer accredited by the Producers Guild of America, Jeff also develops Continue Reading →