The eight-core-drive gamification framework developed by Yu-kai Chou.
Exploring gamification for your product or org? Let’s chat → professorgame.com/chat Episode Summary Exploring where Marty Cagan’s Silicon Valley Product Group methodology and the Octalysis framework reinforce each other and where they leave gaps. He argues that product discovery answers what users need but […]
Exploring gamification for your product or org? Let’s chat → professorgame.com/chat Episode Summary Rob Alvarez announces he has joined The Octalysis Group as Head of Engagement Strategy, Europe, and explains the path from a 2017 Octalysis Design Challenge finalist position through subsequent roles at […]
Episode Summary Yu-kai Chou returns to introduce 10,000 Hours of Play, his second book, co-authored with former Octalysis Prime student Mark Diaz. He lays out a six-step framework (choose your game, identify your attributes, choose your role, enhance your skills, build alliances, achieve quests) […]
If you’re struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web Gamification Global Gathering 2025 conference, underscoring its focus on sustainability and the strategic partnerships formed to […]
In this episode, we bring Yu-kai Chou back! At the time of the recording, my newborn daughter wasn’t still around, so you might hear a reference here and there about me saying “when I become a parent” or similar. Because this episode is all […]
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group and the […]
Listen to this episode on your phone! Tiago Sizenando is a senior gamification consultant with projects in the United States, Europe and Brazil, in companies like Arcelor Mittal, Banco do Brasil, Forus group, and many startups. An engineer by training, he worked with Siemens for 6 […]
Listen to this episode on your phone! Alyea Sandovar, Ph.D. is a game and play consultant. She works with trainers, consultants and entrepreneurs to add more fun and deepen engagement through gamification. She has a whole slew of degrees: A Ph.D. in Game Production, a […]
Listen to this episode on your phone! Andrew Lau is the CEO and founder of Think Codex – a multiple award-winning Gamification Organization headquartered in Malaysia. He is also the current Chair of the International Gamification Confederation (GamFed) – which is a community of gamification […]
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group and the […]