Every episode of the Professor Game podcast, hosted by Rob Alvarez of The Octalysis Group. Honest breakdowns of gamification, behavioral design, and the Octalysis Framework, applied to real products, retention, and engagement. New episodes weekly, plus interviews with leading experts.
Your Customers Don’t Remember What You Think They Do | Episode 460
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Rob breaks down the peak-end rule, the finding from Daniel Kahneman and Donald Redelmeier’s 1996 study that people remember an experience by its most intense moment […]
Chess Beat Behavioral Design to Flow State | Episode 459
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Dan Shapiro, author of Decoding Genius: The Unexpected Lessons of After-School Chess Club, shares how a father-son hobby turned into a study of why chess has held […]
Factory Workers Who Wanted Safety Training | Episode 458
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Rob breaks down Gartner’s prediction that 40% of large warehouse operations will adopt gamification by 2028, showing why the definition attached to that number (points, badges, […]
Why Points and Leaderboards Don’t Fix Retention | Episode 457
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Travis Clapp, co-founder and CEO of Coursebox AI, joins Rob to explain how AI is reshaping course creation and delivery for a platform used in 180 […]
Your Engagement Program Is a Loan You’re Still Paying | Episode 456
Get the free Core Drives in the Wild guide, behavioral design applied to real engagement programs: professorgame.com/WildCD Episode Summary Rob breaks down behavioral debt: the borrowed motivation hiding inside every legacy points, discount, or bonus program, showing why cutting an engagement program off cold […]