Every episode of the Professor Game podcast, hosted by Rob Alvarez of The Octalysis Group. Honest breakdowns of gamification, behavioral design, and the Octalysis Framework, applied to real products, retention, and engagement. New episodes weekly, plus interviews with leading experts.
Driving Ranges Are Replacing Bowling Alleys (Here’s Why) | Episode 454
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Frédéric Guitton, who leads sales and marketing at iTargetGolf after a career across banking, startups, financial services, and investment firms, explains how driving ranges are […]
The Reason Your Users Agree But Never Start | Episode 453
Want a sharper read on motivation design? Get the free Core Drives in the Wild guide, real cases decoded through this exact framework, one short email a day: professorgame.com/WildCD Episode Summary Rob argues that Black Hat motivation, the urgency and scarcity most designers […]
Why “More Effort” is Ruining Your Team (And How to Fix It) | Episode 452
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Michael Lukich, a marketing analytics leader with more than 20 years across consulting, data, and strategy, explains why the fix for a struggling team is almost […]
Why Driven People Can’t Take a Real Vacation | Episode 451
Get the free Core Drives in the Wild guide, behavioral design applied to real products, with one real-world example in your inbox each day: professorgame.com/WildCD Episode Summary Rob breaks down why disconnecting on vacation is so hard for driven people, and why it is […]
Spent $200 Billion, Then Said: Use AI Less | Episode 450
These engagement failures, and how to fix them, map directly onto the Octalysis Core Drives. Get the free Core Drives in the Wild guide: professorgame.com/WildCD Episode Summary Rob breaks down why Amazon shut down KiroRank, the internal leaderboard that scored staff on raw AI […]