Sue Bohle with the Serious Play Conference 2019 | Episode 082

 Listen to this episode on your phone! Sue, for more than three decades, ran a national PR agency that focused first on tech and then on the game industry. The Bohle Company was Microsoft’s first PR agency. She launched Epson America. And then she turned to games, helping create the Game Developers Conference, promoting Penny Arcade Expos and working for most of the big video game companies. Along the Continue Reading →

Melissa Pilakowski, Games4Ed and Gamification! | Episode 081

Listen to this episode on your phone! Melissa Pilakowski teaches English/Language Arts in a small rural high school in Valentine, Nebraska. An advocate of innovation and gamified learning, she also hosts #games4ed on Thursday evenings. She uses blended learning and coaches other teachers trying to integrate technology into their classrooms. In general, Melissa is interested in anything related to literacy, innovation, technology, and how students learn. Melissa is mainly teaching Continue Reading →

Amy Jo Kim’s Game Thinking Masterclass 2019 | Episode 080

 Listen to this episode on your phone! With a background in neuroscience, computer science, and psychology, Amy Jo Kim is part game designer, part web community architect. Her design credits include Rock Band, The Sims, Ultima Online, eBay,,, and numerous startups. She’s well known for her 2000 book, Community Building on the Web, and her work applying game design to Web and mobile services. Kim holds Continue Reading →

Market Research, Games, Gamification and Betty Adamou | Episode 079

Listen to this episode on your phone! Betty Adamou is the Founder of Research Through Gaming, Author of Games and Gamification in Market Research (Kogan Page Publishing, 2019), and a serious game designer specializing in market research and marketing. Adamou is the inventor of ResearchGames™ (a new research methodology) where she designs games as instruments for consumer research on behalf of Fortune 500 brands. She is frequently invited to give Continue Reading →

Clara Cordero with an open approach to gamification | Episode 078

Listen to this episode on your phone! Pre-school teacher, learning experience designer for virtual and face-to-face. Clara also trains instructors, coordinates projects and manages learning communities. She is particularly dedicated to gamification, escape room design, visual thinking, storytelling and digital and communicational skills. Her work happens in several learning institutions (INTEF, CAM, Telefónica, UCM, training centers…), in face-to-face settings and often about e-learning. She is focused on learning innovation and Continue Reading →

Timers in Game Thinking for L&D with Zsolt Olah | Episode 077

Listen to this episode on your phone! Zsolt Olah is a creative learning consultant at Kineo with over 15 years of L&D experience. Zsolt is a frequent speaker at learning conferences on the subject of engagement and game thinking for L&D. He was in the top 50 authors of the year on for two consecutive years, and he’s also published a gameful book, called Engage the WORL&D!: A whimsical, Continue Reading →

What we create at IE Business School Publishing | Episode 076

Listen to this episode on your phone! This week we have quite a different episode. I’ve been asked before what is it that I do in gamification aside from this podcast and it all started creating interactive and engaging learning experiences at IE Business School‘s Publishing. In this episode, I talk about several things, starting with a quick overview of how this department arrived at where it is, which includes Continue Reading →

Gamification in Amazon and player research with Chuck Sigmund | Episode 075

Listen to this episode on your phone! Chuck Sigmund is a senior program manager at the Amazon Leadership Institute. Chuck is passionate about creating environments that bring out the best in learners and encourage them to fully engage and optimize their learning experience. His recent work has focused on how to use gamification, digital storytelling, and hyper-interactive scenarios to increase learner engagement. He holds a master of arts in education Continue Reading →

Simplify gamification with Oscar Garcia-Panella | Episode 074

Listen to this episode on your phone! Dr. Oscar García Pañella, Telecommunications and Electronic Engineer, has enjoyed several stages abroad (IMSC (USC, LA, CA, USA, 1998); VIS Lab (The Henry Samueli School of Engineering, UCI, 2005) and at the ETC (CMU, 2008-2009)). Oscar directs the “Videogame School” ENTI-UB and he also partners as a senior Gamification consultant in Cookie Box. He also directs an online masters on Gamification and Transmedia Continue Reading →

Adam Palmquist and ethical gamification | Episode 073

Listen to this episode on your phone! Adam has worked as a game designer and game consultant for educational and serious games all around in Scandinavia. He has wrote the first, and as for today, the only book in Swedish about Gamification. Today Adam is a Ph.D. candidate in Informatics at the University of Skövde. He also works as a gamification designer and evangelist at the Swedish gamification studio Insert Continue Reading →