Every episode of the Professor Game podcast, hosted by Rob Alvarez of The Octalysis Group. Honest breakdowns of gamification, behavioral design, and the Octalysis Framework, applied to real products, retention, and engagement. New episodes weekly, plus interviews with leading experts.
AI + Game Thinking = Retention Breakthrough | Episode 397
Episode Summary Amy Jo Kim returns to describe how she, Piyush Mahajan, and Scott Kim built JourneyMaker, a GenAI tool trained on decades of her client data that generates ICP screeners, job stories, synthetic personas, and end-to-end player-journey storyboards covering discovery, onboarding, habit-building, and […]
Why Most Community Building Fails (And HOW TO WIN) | Episode 396
Episode Summary Rob Alvarez argues that most online communities lose members not from weak content but from three structural failures: a generic first-five-minutes that feels like walking into a party where nobody greets you, the ‘spread the butter thin’ trap of producing more posts […]
Coaching Leadership Through Role-Playing Games with Joe Lasley | Episode 395
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Episode Summary Dr. Joe Lasley, founder of Gamenamic Leadership and Assistant Professor at the University of Southern Maine, describes piloting LeadRPG (a method […]
The Great Gambit: Teaching Peace Through Play with Anders Kjellberg | Episode 394
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web Episode Summary Swedish upper secondary teacher Anders Kjellberg describes co-creating The Great Gambit with developer Zhenya Luchaninau. A role-playing simulation covering 1871–1914 designed to help students understand the forces that escalated […]
Bram Wulteputte Gamifies Education With Minecraft and NASA | Episode 393
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web How do you gamify learning without losing the learning?We talk with Bram about designing Minecraft-powered learning experiences that actually work. From working with NASA to teaching democracy through play, he reveals […]