Designing growth systems for products, communities, and businesses.
Don’t experiment on your own revenue with broken game mechanics. Get our guide “Core Drives in the Wild” to learn how to apply real behavioral science to your product: professorgame.com/WildCD Episode Summary Rob Alvarez breaks down three “engagement leaks” that cause products to lose […]
Episode Summary Rob Alvarez explains how he grew his Skool community to over 140 members with zero ad spend, using three game-inspired strategies: leveraging existing social media presence with a clear CTA (such as a free YouTube titles spreadsheet), exploiting platform discovery features (citing […]
Episode Summary Sarah Iverson, founder of Curious Sunshine, describes how she designs play-based wellness experiences (including a virtual wellness escape room called The Labyrinth of Mystery released in June) that pair puzzle-solving with goal-setting exercises. She walks through her design process (start from the […]
Don’t guess your next title – get the proven ones for free: 👉 professorgame.com/YT-Title-Spreadsheet Episode Summary Rob Alvarez reports back from hiring five growth experts to build playbooks for the same community and distills their advice into three pre-onboarding levers for YouTube content: titles, […]
If you’re struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web What if playing pretend could unlock real-world skills? 🎭🎲 We explore how Tabletop Role-Playing Games (TTRPGs) […]
Listen to this episode on your phone! Roman Rackwitz is the founder of Engaginglab GmbH, Europe’s first Gamification Agency in 2009. Winner of the first international Gamification Challenge, done by Mashable and SETI in 2011. He teaches Gamification for HR and Marketing at Universities in […]