Strategies for keeping users, customers, and learners engaged over time.
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Rob breaks down adoption target difficulty, showing why login counts cannot tell you whether a goal is set right. He covers a 2026 Journal of […]
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Rob breaks down the peak-end rule, the finding from Daniel Kahneman and Donald Redelmeier’s 1996 study that people remember an experience by its most intense moment […]
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Travis Clapp, co-founder and CEO of Coursebox AI, joins Rob to explain how AI is reshaping course creation and delivery for a platform used in 180 […]
Get the free Core Drives in the Wild guide, behavioral design applied to real engagement programs: professorgame.com/WildCD Episode Summary Rob breaks down behavioral debt: the borrowed motivation hiding inside every legacy points, discount, or bonus program, showing why cutting an engagement program off cold […]
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Rob breaks down why the most durable loyalty has almost nothing to do with points, contrasting a typical airline miles program with a neighborhood barber who […]
Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Tetiana Kobzar, product designer with 18 years of experience and creator of the Comportance Framework, joins Rob to share how behavioral design turns clinical and educational […]
Don’t experiment on your own revenue with broken game mechanics. Get our guide “Core Drives in the Wild” to learn how to apply real behavioral science to your product: professorgame.com/WildCD Episode Summary Rob Alvarez breaks down three “engagement leaks” that cause products to lose […]
Don’t experiment on your own revenue with broken game mechanics. Get our guide “Core Drives in the Wild” to learn how to apply real behavioral science to your product: professorgame.com/WildCD Episode Summary Rob Alvarez attacks the “chocolate-covered broccoli” approach to gamification, arguing that points, […]
Episode Summary Amy Jo Kim returns to describe how she, Piyush Mahajan, and Scott Kim built JourneyMaker, a GenAI tool trained on decades of her client data that generates ICP screeners, job stories, synthetic personas, and end-to-end player-journey storyboards covering discovery, onboarding, habit-building, and […]
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Episode Summary Rob Alvarez argues that most loyalty programs (airline miles in particular) are transactional cost-transfer schemes that fail to generate actual loyalty […]
