Strategies for keeping users, customers, and learners engaged over time.
Don’t experiment on your own revenue with broken game mechanics. Get our guide “Core Drives in the Wild” to learn how to apply real behavioral science to your product: professorgame.com/WildCD Episode Summary Rob Alvarez breaks down three “engagement leaks” that cause products to lose […]
Don’t experiment on your own revenue with broken game mechanics. Get our guide “Core Drives in the Wild” to learn how to apply real behavioral science to your product: professorgame.com/WildCD Episode Summary Rob Alvarez attacks the “chocolate-covered broccoli” approach to gamification, arguing that points, […]
Episode Summary Amy Jo Kim returns to describe how she, Piyush Mahajan, and Scott Kim built JourneyMaker, a GenAI tool trained on decades of her client data that generates ICP screeners, job stories, synthetic personas, and end-to-end player-journey storyboards covering discovery, onboarding, habit-building, and […]
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Episode Summary Rob Alvarez argues that most loyalty programs (airline miles in particular) are transactional cost-transfer schemes that fail to generate actual loyalty […]