Designing online and offline communities for sustained engagement and contribution.
Episode Summary Andy and Jeff Crocker of Mister & Mischief discuss their self-published zine Infinite Right Answers, a deliberately analog, imperfect document of their design philosophy for immersive and participatory experiences. They argue against the false binary of “no wrong answers” improv culture, introduce […]
Episode Summary Rob Alvarez explains how he grew his Skool community to over 140 members with zero ad spend, using three game-inspired strategies: leveraging existing social media presence with a clear CTA (such as a free YouTube titles spreadsheet), exploiting platform discovery features (citing […]
Don’t guess your next title – get the proven ones for free: 👉 professorgame.com/YT-Title-Spreadsheet Episode Summary Rob Alvarez reports back from hiring five growth experts to build playbooks for the same community and distills their advice into three pre-onboarding levers for YouTube content: titles, […]
Episode Summary Rob Alvarez argues that community founders burn out because they build feedback loops for members but not for themselves, and because they build communities they don’t personally want to inhabit. He recommends a personal momentum tracker (points for posts, member wins, helpful […]
Episode Summary Rob Alvarez argues that most online communities lose members not from weak content but from three structural failures: a generic first-five-minutes that feels like walking into a party where nobody greets you, the ‘spread the butter thin’ trap of producing more posts […]
With this episode, we are officially launching Professor Game’s Free Community! I’d tell you all about it here, but it’s better if you watch the video. I’ll see you on the inside of our free community where you can find our renewed free gamification […]
Listen to this episode on your phone! An entrepreneur with over 20 years of experience, coach, mentor, and public speaker. The founder and President of the Supervisory Board G2A Capital Group, to which belongs G2A.COM – the largest and most dynamically developing global marketplace for digital […]
Listen to this episode on your phone! Kevin Allen has had a 35-year career in the global ad industry where he was key to the transformation of powerhouses McCann Worldgroup, the Interpublic Group and Lowe Worldwide. Kevin worked with brands like MasterCard—developing the famous “Priceless” […]