The eight motivational forces in the Octalysis framework.
Don’t experiment on your own revenue with broken game mechanics. Get our guide “Core Drives in the Wild” to learn how to apply real behavioral science to your product: professorgame.com/WildCD Episode Summary Rob Alvarez breaks down three “engagement leaks” that cause products to lose […]
Master the science of motivation and see how top experts do it right. Get the free 9-day “Core Drives in the Wild” email sequence here: professorgame.com/WildCD Episode Summary Rob Alvarez dissects three high-profile gamification failures (Disney’s hotel laundry leaderboards, Zynga’s FarmVille, and Yahoo Answers) […]
Don’t experiment on your own revenue with broken game mechanics. Get our guide “Core Drives in the Wild” to learn how to apply real behavioral science to your product: professorgame.com/WildCD Episode Summary Rob Alvarez attacks the “chocolate-covered broccoli” approach to gamification, arguing that points, […]
Have a product challenge around retention? Quick intro chat → professorgame.com/chat Episode Summary Applying the Octalysis Framework to personal career development, arguing that real-life growth feels invisible because win states are spaced too far apart, and that breaking goals into quests with defined win […]
I’ve interviewed hundreds of experts and now lead Engagement Strategy (EU) at The Octalysis Group. If you want help applying this, start here: professorgame.com/chat Episode Summary Rob Alvarez introduces the Octalysis Framework as a 101 walkthrough, contrasting function-focused design (which assumes people will do […]
Exploring useful streaks for your product or org? Let’s chat → professorgame.com/chat Episode Summary Examining why streak mechanics (borrowed from Duolingo and meditation apps like Happier) frequently backfire once users miss a day, triggering the abstinence violation effect and rage-quitting. Drawing on his own […]
Listen to this episode on your phone! A passionate and dedicated teacher who has taught K-12 Phys Ed as well as Grade 7 & 8 Sciences for the past 9 years. His professional motto is “Would you want to be in your classroom?” and it […]
Listen to this episode on your phone! Sabrina Bruehwiler is a business consultant specialized in gamification and behavioral design with over 8 years of experience in visual communication and user-focused design. Sabrina is leading and consulting startups in Africa and Europe to improved customer engagement […]
Yu-kai Chou is an Author and International Keynote Speaker and Lecturer on Gamification. He is the original creator of the gamification framework Octalysis, founder of The Octalysis Group and the author of Actionable Gamification. In 2003 he became one of the earliest pioneers […]