The psychology of motivation as applied to engagement and behavior change.
I’ve interviewed hundreds of experts and now lead Engagement Strategy (EU) at The Octalysis Group. If you want help applying this, start here: professorgame.com/chat Episode Summary Rob Alvarez introduces the Octalysis Framework as a 101 walkthrough, contrasting function-focused design (which assumes people will do […]
If you’re struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web What if your favorite video game could teach you more about life and career success than […]
Listen to this episode on your phone! Shawn Young is a co-founder and CEO of Classcraft, the Engagement Management System for schools. Since its launch, Classcraft has gained incredible traction with educators worldwide, providing tools to gamify their classrooms. Shawn taught 11th-grade physics for 9 […]
Listen to this episode on your phone! Nick Yee is the co-founder and analytics lead of Quantic Foundry. For over two decades, he has conducted and applied research on the psychology of gaming and virtual worlds using a wide variety of methods. At Stanford University, […]
Listen to this episode on your phone! Roman Rackwitz is the founder of Engaginglab GmbH, Europe’s first Gamification Agency in 2009. Winner of the first international Gamification Challenge, done by Mashable and SETI in 2011. He teaches Gamification for HR and Marketing at Universities in […]