The application of behavioral science to product, learning, and engagement design.
Episode Summary Rob Alvarez argues that most online communities lose members not from weak content but from three structural failures: a generic first-five-minutes that feels like walking into a party where nobody greets you, the ‘spread the butter thin’ trap of producing more posts […]
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Episode Summary Dr. Joe Lasley, founder of Gamenamic Leadership and Assistant Professor at the University of Southern Maine, describes piloting LeadRPG (a method […]
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web Episode Summary Swedish upper secondary teacher Anders Kjellberg describes co-creating The Great Gambit with developer Zhenya Luchaninau. A role-playing simulation covering 1871–1914 designed to help students understand the forces that escalated […]
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web How do you gamify learning without losing the learning?We talk with Bram about designing Minecraft-powered learning experiences that actually work. From working with NASA to teaching democracy through play, he reveals […]
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web What if learning felt like playing — and retention was built into the design?In this episode, Rob interviews Aldi Agaj, CEO of Alter Learning, who shares how his team builds educational […]
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Episode Summary Rob Alvarez argues that most loyalty programs (airline miles in particular) are transactional cost-transfer schemes that fail to generate actual loyalty […]
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web From clueless to collaborative in one session? That’s the power of a well-designed Tabletop RPG. Rob Alvarez sits down with Anthony Kurza, creator of the SAN model and higher ed coach, […]
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web Episode Summary Narrative designer Jakub Szamalek, known for The Witcher 3: Wild Hunt and Cyberpunk 2077, breaks down how branching story design actually works inside AAA studios. Including the uncomfortable truth […]
If you’re struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web What happens when a perfectly balanced gamification system fails with users? Alireza Ranjbar Shourabi shares this […]
If you’re struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web Badges won’t cut it. Katie Patrick reveals how focusing on feedback loops, imagination, and measurable actions […]