The application of behavioral science to product, learning, and engagement design.
Have a product challenge around retention? Quick intro chat → professorgame.com/chat Episode Summary Applying the Octalysis Framework to personal career development, arguing that real-life growth feels invisible because win states are spaced too far apart, and that breaking goals into quests with defined win […]
Recently funded and aiming for sustainable retention? Intro chat (no sales pitch): professorgame.com/chat Episode Summary Raúl Mora describes how his Medellín-based research lab survived the pandemic and produced an academic book on second language users as gamers by importing MMORPG team structures into research […]
I’ve interviewed hundreds of experts and now lead Engagement Strategy (EU) at The Octalysis Group. If you want help applying this, start here: professorgame.com/chat Episode Summary Rob Alvarez introduces the Octalysis Framework as a 101 walkthrough, contrasting function-focused design (which assumes people will do […]
If you’re considering gamification for engagement, retention, or loyalty, I’m happy to compare options with you: professorgame.com/chat Episode Summary David Dand, founder of Coreus, argues that gamification has its biggest impact in traditional, unsexy sectors like accountancy and insurance precisely because nobody expects it there. […]
You’ll get the same 14-day free trial either way—but if you use my link, you’ll also be supporting Professor Game: 👉 professorgame.com/openyourskool Episode Summary Tom Vorselen, founder of The Study Coach, argues that academic and professional learners fail not from lack of effort but […]
Episode Summary Marking the 25th anniversary of his father’s death, Rob reflects on what Venezuelan actor Mariano Alvarez taught him about believability, performance, and audience connection: and traces those lessons directly into his gamification practice. He recounts how his father’s portrayal of saint José […]
conversation to speak as a Venezuelan. Blending lived experience, political involvement, and game-thinking principles, Rob reflects on the cost of doing everything “by the rules,” the exhaustion of democratic paths, and why this moment matters so deeply to millions of Venezuelans around the world. […]
If you’re considering gamification for engagement, retention, or loyalty, I’m happy to compare options with you: professorgame.com/chat Episode Summary James Portnow argues that point systems and leveling bars are “the path to abject failure” in gamification, and that real engagement comes from intrinsic design […]
Want to run away from destroying an experience? Happy to brainstorm → professorgame.com/chat Episode Summary Rob walks through a real Christmas experience at Madrid’s Manantial de los Sueños, using it to demonstrate how a beautifully executed gamified experience nearly collapsed at onboarding. He […]
If you’re considering gamification for engagement, retention, or loyalty, I’m happy to compare options with you: professorgame.com/chat Episode Summary Jade Arthur reframes the job search for the gaming industry as a game with named villains (the Cover Letter Crusher, the Interview Assassin, the Bio […]
